Essential branding photography for plumbers & plumbing businesses

“Ger is absolutely amazing to work with! Has a great eye for detail and extremely easy to get along with. High quality and extremely skilled. 10/10 would recommend!” Melbourne Plumbing & Gas

EMAIL ME FOR A QUOTE - HERE or call/sms me on 0416 977 028

Melbourne Plumbing & Gas provides a 24/7 emergency plumbing and gas service across both domestic and commercial sectors around Melbourne. Their team prides themselves on maintaining a neat and clean appearance, being punctual, and always polite. When they approached me for branding photography, they wanted images that reflected their professionalism, approachable team dynamic, and attention to detail.

Here’s how we brought their vision to life:

At the Factory: Setting the Foundation

I met the crew at their base in Bayswater to kick off the session with some headshots and group photos. These shots are essential for any plumbing business:

• Professional headshots: These help customers put a face to the name and build trust.
• Team group shots: Ideal for showcasing the unity and professionalism of the business. We captured both formal and fun variations—one for the website’s “About Us” page and another for social media to highlight their personality.

Onsite Action: Capturing the Day-to-Day

After the factory session, I accompanied the team on a job to capture dynamic shots of the plumbers in action. These types of photos help potential clients see the team’s expertise and professionalism firsthand.

Here are a few tips for this kind of shoot:

• Showcasing interactions: If you’d like clients featured in these shots, it’s best to get their permission beforehand. Alternatively, consider having a friend or family member stand in as a “client” for staged photos.
• Capturing tools and techniques: Highlight the work process—everything from diagnostic checks to finishing touches.

Branding Elements: More Than Just People

Branding photography isn’t just about headshots or action shots; it’s about capturing the full identity of your business. For Melbourne Plumbing & Gas, we also focused on:

• Vehicles and uniforms: Photos of the branded vehicles and uniforms help establish recognition and trustworthiness. When customers see your logo and colors consistently across all touchpoints, it reinforces your brand.
• Before and after shots: These are perfect for demonstrating the quality of your work, whether it’s a bathroom renovation or a drain clean-up.

Planning Your Plumbing Business Photography Session

When planning your own photography session, think about the types of shots you need to promote your business online, in marketing materials, and on your website. 

Here’s a checklist to get you started:

• Team headshots: Essential for building trust and professionalism.
• Group photos: Showcasing team unity and approachability.
• Branded elements: Include vehicles, uniforms, and tools to create a cohesive brand story.
• Action shots: Plumbers working onsite, using tools, and problem-solving.
• Client interactions: Depicting strong communication and professionalism.
• Before and after shots: Demonstrating the results of your work.

A  3 hour onsite plumbers photography session like this will give you 60+ images you can use for social media and on your website. Contact me for a quote today.